Brett Beshore
General Manager, Shamrock Communications 

Brett Beshore, a 20 year broadcast media veteran, has held several Vice President and General Manager positions, responsible for managing P&L for multiple radio stations in major markets, medium markets, and small markets. Brett was recently named one of the top 10 Radio General Manager’s in the country by Radio Ink Magazine, four years in a row. As a former business owner, Brett owned and operated a service based S-Corporation and holds an MBA in Finance and a Bachelor of Business Administration degree.

Email Brett: bbeshore@shamrocknepa.com

 

 

 

 

 

 Follow Brett on Twitter   http://twitter.com/brettbeshore

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Brett Beshore’s Business Blog  11/16/09

 

Charitable Giving is Good for Business!

 

This is Shamrock Communication’s Brett Beshore.

       

‘Tis the season for charitable giving and many small businesses make donating to charities a regular part of doing business…

 

Why?  Because charitable giving feels good, it helps members of the community, and is good for business as well!  Here are some tips for making the most of your charitable contributions…

 

1. - Set a budget and determine each year how much money, inventory, or time you will donate to charity.

 

2. - Then, make a plan and determine in advance which charities you will support…and how.

 

3. - Perform your due diligence by making sure the organizations you want to support are legitimate and that your contributions are used for the purposes you intend.

4. - Finally, let people know about your charitable giving…publicize your contributions!

Customers appreciate, respect, and enjoy doing business with businesses that give something back.

 

Because, giving back to the community is definitely good for business!

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 Evaluating Performance is Good for Business!

 

If you’re in business – you know that evaluating your employee’s performance is critical to THEIR and YOUR success – but too often this doesn’t happen at all.  To get the most out of this process try following the S-M-A-R-T Plan.  Here it is…

 

 

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Selecting the RIGHT location for your start-up is Good Business!

           
I’m sure you’ve heard the three keys to a successful business are Location, Location, Location.  Well, with the internet, it’s less critical today, but if you’re thinking of starting a business where your success is determined by customers actually walking in, here are some tips.

 

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Better Time Management is Good for Business!

 

Thomas Edison once said, “Time is really the only capital that any human being has, and the only thing we can’t afford to lose.”  How often have you said, “If only I had more time”.  We’ve all been there.  Here are some tips…

 

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Social Networking Etiquette is Good for Business!

 

 

A growing number of businesses are discovering the advantages of using social networking sites, such as Facebook and Twitter. 

 

It’s important to remember that everything you post to these sites not only reflects on you, but also on your business.  Here are some tips:

 

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Brett Beshore’s Business Blog  10/12/09

 

Team Building is Good for Business!

 

 

You can almost smell football season in the air and to win on the grid-iron you’ve got to have a good team and a great coach.  Successful businesses are a lot like winning sports teams… you’ve got to have the right people on the bus.

 

Here are some tips to building YOUR dream team!

 

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Fusion Marketing is Good for Business!

 

One of the best and least expensive ways to grow your business is to partner with other businesses and promote each other!  This is called Fusion Marketing.  An example would be downtown businesses offering discount cards to neighboring businesses.  Other examples include landscapers partnering with builders, wedding photographers with florists, and so on. 

 

Here are tips to make it work for you…

 

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